How to Increase Your Sales BEFORE You Launch Your Product or Service pg. 2
4. Use a limited quantity
If you are selling a physical product and you are only having 100 produced, then use that information to create the same sense of urgency you would with a time limit. Use a countdown on your website to further create the feeling that if your potential buyers don't buy now, they may miss out.
5. Use a time or quantity limit on bonuses
Additionally, you could offer bonuses for a certain length of time (first week only) or for a certain number of products sold. For example, the first 30 buyers would get an additional special report (valued at $XX).
The last three strategies also help your buyers feel like they are part of your "club" when they join by purchasing your product or service.
Obviously, you can use these tactics unscrupulously, and I'm sure you've seen it or experienced it yourself. But if you want your business to truly be successful, in all the ways that are important and meaningful to you, then you must only use these strategies with integrity and honesty.
If you really are only going to print 100 copies of a physical product, then only print 100 copies. That doesn't mean that you can't do another print run. It just means that you tell your market that you're only going to print 100 now, and if you do decide to do another run, then they will have to wait another two or three weeks before they can get their copy.
If you really are going to raise your price after a certain date, or after a certain number of items are sold, then you must follow through. You can give your current base a chance to buy at the "original" price before you raise it, but you still must raise your price if you say you will.
Your integrity using these strategies will create more sales for you than ever before. But use them to manipulate your prospects and it will come back to haunt you...guaranteed.
Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder of
http://www.ClientAbundance.com , teaches coaches, consultants, online entrepreneurs and solo professionals to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit
http://www.ClientAbundance.com