VALUABLE ADVICE FOR INVESTORS OF ALL TYPES FROM STANDARD & POOR'S, TODAY'S MOST TRUSTED RESOURCE FOR RELIABLE INVESTMENT INFORMATION

Standard & Poor's Press brings the impressive knowledge and resources of Standard & Poor's to some of today's most challenging financial issues. Covering subjects from saving for college to technical analysis to risk management, books in the series will give both independent and institutional investors the knowledge they need to dramatically improve their overall financial decisions.

Sensible, straightforward Standard & Poor's secrets for achieving worry-free investing success

Successful investing doesn't have to be a pressure-packed chore. The Standard & Poor's Guide to Profitable Long-Term Investing provides investors with commonsense rules and guidelines to take the pain out of investing and replace it with certainty and confidence. It unveils a simple approach, one that demystifies and simplifies the path to profitable investing without relying on buzzwords and confusing mathematics.

From knowing the best times to buy and sell to saving for education or retirement, this easy-to-follow book uses Standard & Poor's data, tables, charts, and graphs to illustrate and explain exactly how anyone can construct a sensible, low-maintenance portfolio.

Covering topics that books of its type often overlook, it discusses:

• Why stockbrokers and financial advisers can be hazardous to an investor's financial health
• Seven simple steps to follow to help ensure profitable investing
• How and when to buy a stock and--even more important--when to take profits

From the Back Cover

Seven Steps to Making Money in Today's Stock Market Without Risking What You Already Have

Despite recent stock market turmoil, history shows that stocks should still be central to every investor's long-term wealth building plan. So the question isn't whether you should be in the market, but what you must do to both protect yourself and improve your overall performance.

The Standard & Poor's Guide to Long-Term Investing outlines a low-maintenance, seven-step program designed to help you build and protect wealth over the long term. From determining the best times to buy and sell to knowing who you can trust and what you should avoid at all costs, it explains:

• Simple strategies for knowing what you are buying--and only buying what you know
• Straightforward methods for knowing if a stock is overvalued or selling at a Discount
• All about asset allocation, Dollar Cost Averaging, and other easy-to-follow approaches

Professional investors have know that the key to long-term investment success lies in following a disciplined, commonsense, and historically proven program. The Standard & Poor's Guide to Long-Term Investing reveals just such a program, and will show you how to begin laying a safe and solid path to a strong financial future.

Standard & Poor's Press brings the impressive knowledge and resources of Standard & Poor's to some of today's most challenging financial issues. Other results-focused books in the series include:

• The Standard & Poor's Guide for the New Investor
• The Standard & Poor's Guide to Saving and Investing for College
• How Charts Can Help You in the Stock Market